In the summer of 2012, LiveWell Greenville, Rhino Consessions, and Furman University, initiated a partnership to provide healthy menu items in Greenville County’s water parks. The menu previously included mostly less healthy options, such as hamburgers, chicken fingers, and soft drinks. Because the parks do not allow patrons to bring in outside foods, they were left with no choice but to purchase unhealthy food when they chose to eat during their stay at the park. Thus, discussions amongst the partners resulted in the new concession menu options that included 20 items deemed as “LiveWell Approved,” and were marked as so on the menu. Previously (in 2011), there were only 10 items available that qualified as “LiveWell approved,” and none were marked as so on the menu.
LiveWell also included an evaluation component to the water park project with the help of an evaluator and research assistant from Furman University. After analyzing and comparing concession sales data from 2011, 2012, and 2013, it was determined that the percent of total units sold that were “LiveWell” menu options increased from 5.53% in 2011 to 10.52% in 2012 to 10.83% in 2013. This was a statistically significant difference from 2011 to 2012 and 2011 to 2013, which suggests that having healthy options on a concession menu may have a positive impact on sales, in addition to providing a healthy choice for park patrons.
For more information about this study, please contact Alicia Powers, Associate Professor in Health Sciences at Furman University (Alicia.firstname.lastname@example.org) or Danielle Burt, research assistant (email@example.com).