Euphoria Announces 2nd Annual Healthy Lunchtime Throwdown

LiveWell Greenville is thrilled to partner again this year with Greenville’s euphoria festival for the second annual Healthy Lunchtime Throwdown. This cooking competition for eight- to sixteen-year-old Greenville County Schools students will kick off with an event on March 3rd at Dr. Phinnize J. Fisher Middle School. As with last year’s exciting competition, the winning recipe will be added to all 85 Greenville County schools’ menus and featured on the Cooking Light website.

In 2015, euphoria introduced their signature kids cooking competition – Healthy Lunchtime Throwdown – a new feature of their food and music festival, which draws more than 6,000 people for a four-day weekend featuring nationally acclaimed chefs, celebrity singers and songwriters and unique luxury experiences.

After a wildly successful first year celebrating the skills and culinary achievements of Greenville’s young chefs, euphoria kicks off their 2nd annual Healthy Lunchtime Throwdown, and expands the age bracket to include teens ages 13 to 16.

“As a signature culinary event for Greenville and the Southeast, it’s important to euphoria that we make a real contribution toward promoting healthy eating among children. We’re proud to expand upon our healthy food message this year by welcoming teens into our competition,” explained euphoria Festival Director, Brianna Shaw.

On March 3rd, euphoria will gather at Dr. Phinnize J. Fisher Middle School to kick off their 2nd annual Healthy Lunchtime Throwdown. euphoria 2015’s contest winner, Sarah Walker, will be on hand as the school begins serving her 2015 winning recipe, Chicken Creole – a recipe she adapted from her family’s cookbook.

Walker, a 5th grader, currently attends A.J. Whittenburg Elementary School, and will be a student at Dr. Phinnize J. Fisher Middle School next year. All 84 other Greenville County Schools will also begin offering her healthy dish on March 3rd, including 52 elementary schools, 23 middle schools and 20 high schools; Greenville County School district is South Carolina’s largest.

euphoria’s Brianna Shaw will speak about this years’ competition, as will our own LiveWell Greenville Executive Director Sally Wills and Culinary Specialist Ron Jones from Greenville County Schools.

Media are invited to attend and RSVP: For a media pass, please contact: Jennifer@JNKPublicRelations.com or 919-368-4987.

Healthy Lunchtime Throwdown Kick-Off
When: March 3, 2016, 11:30 am to 12:30 pm
Where: Dr. Phinnize J. Fisher Middle School Cafeteria,  700 Millennium Blvd, Greenville

The Healthy Lunchtime Throwdown is a cooking competition open to all Greenville County Schools students between the ages of 8 and 12, and 13 to 16. Students are invited to submit their original, healthy, affordable and delicious recipes online beginning March 3rd until July 1st at www.euphoriagreenville.com/kidsrecipe.

Entrants of the Healthy Lunchtime Throwdown contest are required to submit original recipes that adhere to My Plate guidelines, are healthy, delicious and economical. Based on these criteria, two finalists from each age bracket will be selected by a panel of local judges in July and will be announced in August 2016. These finalists will participate in a live cook-off – an event euphoria has designed to be family-friendly and complimentary.

Judges for the live cooking competitions on the euphoria Culinary Stage on Sunday, September 25, 2016 will include an editor of Cooking Light, the nation’s healthy recipe experts. And, Michelin-starred chefs who participate in euphoria – including three star MICHELIN Chef Curtis Duffy of Grace in Chicago, IL – will play “sous chef” to the students during their competitions.

The winning recipe will be featured on CookingLight.com and offered in all Greenville County Schools during the 2016-2017 school year; the winning student will receive a prize from sponsors LiveWell Greenville and Mill Village Farms.

The euphoria contest is modeled after First Lady Michelle Obama’s Healthy Lunchtime Challenge and Kids’ State Dinner, an annual event that promotes healthy eating and healthy lifestyles for children across the United States.

“Greenville County Schools is dedicated to providing fresh, healthy meals each day during the school year to the district’s nearly 74,000 students, and we encourage kids to take an active role in making healthy food choices year-round,” said Joe Urban, director of Greenville County Schools Food and Nutrition Services. “This contest provides an exciting opportunity to help children across our community understand the importance of balanced nutrition – not to mention the fact that cooking and eating healthy can be fun and rewarding,” added Urban.

Visit www.euphoriagreenville.com/kidsrecipe or email info@livewellgreenville.org for more information!

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